Outperforming Corporate with Hyperlocal Digital Marketing
John L. Scott Talent Real Estate needed to build a strong, independent digital identity to support agent recruitment, strengthen brand loyalty, and expand online visibility. The goal was to outperform the corporate office on social media while generating leads and deepening community engagement using only organic strategies.
Developed a hyperlocal content plan focused on agent spotlights, community highlights, and educational real estate content. Built branded templates and publishing systems to ensure consistency and compliance across platforms. Produced a podcast, weekly video series, and livestreams to increase visibility and build a strong voice in the market. Created content calendars and set clear KPIs to track reach, engagement, and lead generation. Optimized all social profiles for SEO, including Google My Business. Integrated landing pages and lead forms to grow the CRM and convert traffic into measurable results.
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