@MarketingMamiOfficial
@MarketingMamiOfficial
Creating a Marketing Infrastructure That Supports Agent Growth and Office Expansion
As John L. Scott Talent Real Estate expanded, they needed a scalable internal system to support agents across multiple offices. Without a centralized structure, agents struggled with accessing marketing materials, staying compliant with NWMLS guidelines, and keeping up with fast-changing digital trends. The challenge was to build a system that was efficient, brand-consistent, and easy to use for both new and experienced agents.
Built a complete internal marketing infrastructure that streamlined agent support and improved brand alignment. Developed NWMLS-compliant templates for flyers, listing kits, social posts, and open house materials. Created a digital request form so agents could easily submit marketing needs with clear turnaround expectations. Established weekly marketing classes to educate agents on platforms, tools, and content strategy. Launched publishing workflows, platform-specific content calendars, and performance reporting to ensure consistency and growth across all offices. Designed systems that could scale with office expansion, support onboarding, and empower agents to market confidently.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.