Marketing Mami

@MarketingMamiOfficial

  • Home
  • Services
    • All Services
    • Consulting & Strategy
    • Social Media Management
    • Branding & Design
    • SEO & SEM
    • Email & SMS Marketing
    • Reputation Management
    • Video & Photography
    • Websites & Landing Pages
    • Lead Generation & Paid Ad
    • Real Estate Marketing
    • Service Price Sheet
  • Classes/ Events
  • Case Studies
    • Case Studies
    • Scaling Brand Visibility
    • Recruitment and Retention
    • Scalable Systems
    • Hyperlocal Video Strategy
    • Blog SEO Strategy
    • Community Campaign
    • Local SEO for Events
    • Marketing Workshop
    • Brand Identity
  • Shop Etsy
  • Contact Us
  • More
    • Home
    • Services
      • All Services
      • Consulting & Strategy
      • Social Media Management
      • Branding & Design
      • SEO & SEM
      • Email & SMS Marketing
      • Reputation Management
      • Video & Photography
      • Websites & Landing Pages
      • Lead Generation & Paid Ad
      • Real Estate Marketing
      • Service Price Sheet
    • Classes/ Events
    • Case Studies
      • Case Studies
      • Scaling Brand Visibility
      • Recruitment and Retention
      • Scalable Systems
      • Hyperlocal Video Strategy
      • Blog SEO Strategy
      • Community Campaign
      • Local SEO for Events
      • Marketing Workshop
      • Brand Identity
    • Shop Etsy
    • Contact Us

@MarketingMamiOfficial

Marketing Mami
  • Home
  • Services
    • All Services
    • Consulting & Strategy
    • Social Media Management
    • Branding & Design
    • SEO & SEM
    • Email & SMS Marketing
    • Reputation Management
    • Video & Photography
    • Websites & Landing Pages
    • Lead Generation & Paid Ad
    • Real Estate Marketing
    • Service Price Sheet
  • Classes/ Events
  • Case Studies
    • Case Studies
    • Scaling Brand Visibility
    • Recruitment and Retention
    • Scalable Systems
    • Hyperlocal Video Strategy
    • Blog SEO Strategy
    • Community Campaign
    • Local SEO for Events
    • Marketing Workshop
    • Brand Identity
  • Shop Etsy
  • Contact Us

Scalable Systems

Creating a Marketing Infrastructure That Supports Agent Growth and Office Expansion

Challenge

As John L. Scott Talent Real Estate expanded, they needed a scalable internal system to support agents across multiple offices. Without a centralized structure, agents struggled with accessing marketing materials, staying compliant with NWMLS guidelines, and keeping up with fast-changing digital trends. The challenge was to build a system that was efficient, brand-consistent, and easy to use for both new and experienced agents.

Strategy & Execution

Built a complete internal marketing infrastructure that streamlined agent support and improved brand alignment. Developed NWMLS-compliant templates for flyers, listing kits, social posts, and open house materials. Created a digital request form so agents could easily submit marketing needs with clear turnaround expectations. Established weekly marketing classes to educate agents on platforms, tools, and content strategy. Launched publishing workflows, platform-specific content calendars, and performance reporting to ensure consistency and growth across all offices. Designed systems that could scale with office expansion, support onboarding, and empower agents to market confidently.

Results

  • Managed marketing support for over 150 agents across four offices
  • Streamlined marketing requests with a centralized system and clear turnaround expectations
  • Reduced response time and increased agent satisfaction with consistent delivery
  • Improved brand consistency through a library of ready-to-use, compliant marketing templates
  • Increased content output and visibility with structured calendars and KPI tracking
  • Launched weekly education sessions that boosted agent confidence and content quality
  • Built the marketing infrastructure that supported expansion into two new offices

More Case Studies

Copyright © 2025 Marketing Mami - All Rights Reserved.


Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept