Building a Cohesive Brand Presence Across Digital and Print
Pat, a real estate professional, needed a strong and cohesive brand identity to elevate her credibility, increase visibility, and maintain consistency across print and digital platforms. Her existing materials lacked alignment, making it harder to establish brand recognition and connect with her ideal clients. The goal was to develop a complete brand foundation and deploy it across listings, social media, and outreach efforts.
Developed a full brand identity package including logo design, brand colors, typography, and a professional brand voice. Created marketing collateral including flyer templates, business cards, door hangers, pop-by designs, event invites, and branded social media graphics. Optimized her Facebook and Instagram pages with updated bios, link tools, branded headers, and publishing schedules. Built consistent social media content that reflected her listings, voice, and community focus. Integrated lead-generating tools such as landing pages and a bio link that funneled traffic into her CRM and helped track engagement from both online and offline efforts.
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