Brand Identity and Optimization
Building a Cohesive Brand Presence Across Digital and Print
Challenge
Pat, a real estate professional, needed a strong and cohesive brand identity to elevate her credibility, increase visibility, and maintain consistency across print and digital platforms. Her existing materials lacked alignment, making it harder to establish brand recognition and connect with her ideal clients. The goal was to develop a complete brand foundation and deploy it across listings, social media, and outreach efforts.
Strategy & Execution
Developed a full brand identity package including logo design, brand colors, typography, and a professional brand voice. Created marketing collateral including flyer templates, business cards, door hangers, pop-by designs, event invites, and branded social media graphics. Optimized her Facebook and Instagram pages with updated bios, link tools, branded headers, and publishing schedules. Built consistent social media content that reflected her listings, voice, and community focus. Integrated lead-generating tools such as landing pages and a bio link that funneled traffic into her CRM and helped track engagement from both online and offline efforts.
Results
- Reached over 11,300 local users organically
- Grew Facebook reach by 504% and engagement by 268 percent
- Increased Facebook page visits by 409%
- Gained 154 new Facebook followers
- Collected 179 link clicks from Facebook posts
- Drove 200+ Google profile interactions including calls, directions, and website clicks
- Captured 381 total leads through link clicks, profile visits, and in-person event traffic
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